Why is Heritage Foods falling/rising?

As of 22-Jul, Heritage Foods Ltd is experiencing a decline in its stock price, currently at Rs 478.40, which reflects a decrease of Rs 6.6 or 1.36%. The stock has underperformed its sector by 1.31% today and has been on a downward trend for the last two days, accumulating a total loss of 2.5%. Despite a positive performance over the past week and month, with returns of 2.03% and 8.20% respectively, the stock has struggled over the longer term, showing a year-to-date decline of 1.24% and a significant drop of 12.74% over the past year. Key financial metrics indicate high management efficiency with a return on equity (ROE) of 16.42%, but the company has faced challenges, including a recent 30.6% fall in profit after tax for the quarter.
Broader market context shows that while the stock has performed well over three and five years with returns of 227.13% and 215.80% respectively, it has notably underperformed the market in the last year, where the BSE500 index generated a return of 0.99%. The stock's recent price movement is compounded by a decrease in investor participation, as evidenced by a 1.29% drop in delivery volume compared to the five-day average. This decline in participation, coupled with the company's low growth rate in net sales and the lowest profit before depreciation, interest, and taxes (PBDIT) in recent quarters, suggests that investor sentiment may be negatively impacted, contributing to the stock's current downward trajectory.