Why is Heritage Foods falling/rising?

As of 23-Jul, Heritage Foods Ltd is experiencing a decline in its stock price, currently at 473.20, which reflects a decrease of 5.2 points or 1.09%. The stock has underperformed its sector today by 0.59% and has been on a downward trend for the past three days, accumulating a total loss of 3.56%. Over the last week, the stock has decreased by 0.94%, while it has shown a modest increase of 6.79% over the past month. Despite a high return on equity of 16.42% and a low debt-to-equity ratio, the company has faced challenges, including a significant drop in quarterly profit after tax by 30.6% and a long-term growth rate in net sales of only 9.90% over the last five years. This combination of factors has contributed to the stock's recent decline.
In the broader market context, Heritage Foods has underperformed compared to the Sensex, which has gained 0.11% over the past week and 5.87% year-to-date. The stock's year-to-date performance shows a decline of 2.31%, contrasting sharply with the benchmark's positive returns. The falling investor participation, indicated by a 55.04% drop in delivery volume, suggests a lack of confidence among investors, further exacerbating the stock's downward movement. Overall, while the stock has attractive valuations compared to its peers, the recent poor performance and declining investor interest have led to its current price drop.