Why is Heritage Foods falling/rising?

As of 05-Aug, Heritage Foods Ltd is experiencing a decline in its stock price, currently at Rs 465.00, which reflects a decrease of Rs 10.3 or 2.17%. The stock has been underperforming, having fallen consecutively for the last three days with a total drop of 2.81% during this period. Although it opened the day with a gain of 2.67% and reached an intraday high of Rs 488, it ultimately fell to its current price. The stock's performance over the past month shows a decline of 4.86%, and it has underperformed the sector by 1.46% today. Additionally, there has been a significant drop in investor participation, with delivery volume decreasing by 63.11% compared to the five-day average, indicating reduced interest in trading the stock.
In the broader market context, Heritage Foods' short-term performance contrasts with the benchmark Sensex, which has decreased by 0.77% over the past week. While the stock has shown a positive return of 0.16% over the past week, it has underperformed against the benchmark in the longer term, with a year-to-date decline of 4.00% compared to the Sensex's gain of 3.29%. This underperformance, coupled with the recent consecutive price falls and declining trading volume, suggests that investor sentiment is currently negative towards Heritage Foods, contributing to its falling stock price.