Why is Heritage Foods falling/rising?

As of 18-Aug, Heritage Foods Ltd is experiencing a price increase, currently at Rs 469.40, reflecting a rise of Rs 9.7 or 2.11%. Today, the stock opened with a gain of 2.2% and reached an intraday high of Rs 475, indicating a positive trend reversal after two consecutive days of decline. Despite this uptick, the stock has underperformed its sector by 0.67%. Over the past week, Heritage Foods has shown a modest gain of 1.70%, but it has struggled in the longer term, with a decline of 4.33% over the past month and a significant drop of 14.26% over the past year. The company maintains a high management efficiency with a return on equity (ROE) of 16.42% and a low debt-to-equity ratio of 0.06, which supports its valuation as attractive compared to peers.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has gained 0.83% over the past week. While Heritage Foods has shown a strong return of 198.57% over the past three years, it has lagged behind the Sensex's 4.01% year-to-date return. The FMCG sector, in which Heritage operates, has gained 2.75%, suggesting a favorable environment for the industry. However, falling investor participation, as evidenced by a significant drop in delivery volume, may indicate a lack of confidence among investors, which could impact future price movements. Overall, while the stock is currently rising, its longer-term performance and recent underperformance against the sector raise questions about its sustainability.