Why is HFCL falling/rising?

As of 12-Aug, HFCL Ltd's stock price is currently at Rs 71.99, reflecting a decrease of Rs 1.34 or 1.83%. The stock has underperformed today, with a performance that is 2.24% lower than its sector. It is also close to its 52-week low, being only 0.68% away from Rs 71.5. The stock has shown a significant decline over the past month, with a return of -11.44%, and has generated a staggering -48.71% return over the past year. Key negative factors impacting the stock include a substantial drop in net sales by 24.8% and a consistent pattern of negative results over the last three quarters. Additionally, the company has a high percentage of pledged promoter shares, which can exert further downward pressure on the stock price in a falling market.
In the broader market context, HFCL's short-term performance has been notably worse than the benchmark, with a 1-week return of -2.73% compared to the Sensex's -0.59%. This underperformance is compounded by the company's poor long-term growth prospects, as indicated by a -10.80% annual decline in operating profit over the last five years. Despite having a low debt-to-EBITDA ratio, which suggests some financial stability, the overall sentiment remains negative due to the company's significant profit decline of 90.9% over the past year. The stock's liquidity is adequate for trading, but the falling investor participation, with a 60.49% drop in delivery volume, indicates waning interest among investors.