Why is High Street Fila falling/rising?

As of 05-Sep, High Street Filatex Ltd is experiencing a price increase, currently at Rs 216.00, reflecting a rise of 9.2 points or 4.45%. The stock has recently hit a new 52-week and all-time high of Rs 217.1, and it has outperformed its sector by 4.89%. Over the past week, the stock has gained 34.2%, and its performance over the last year shows a remarkable year-to-date increase of 135.65%. However, despite these positive movements, the company is facing significant challenges, including operating losses and a weak long-term fundamental strength, as indicated by a negative EBIT to interest ratio and reported losses leading to negative return on equity. Additionally, promoter confidence appears to be waning, with a notable decrease in their stake by 24.44%.
In the broader market context, High Street Filatex Ltd's short-term return of 22.03% over the past week significantly outpaces the Sensex, which has only increased by 1.13% during the same period. This strong performance relative to the benchmark suggests that investor interest in the stock is robust, despite the underlying financial challenges the company faces. The rising investor participation, evidenced by a substantial increase in delivery volume, further supports the stock's upward movement, indicating that traders may be optimistic about its short-term potential despite the risks associated with its financial health.