Why is Hiliks Technolog falling/rising?

As of 01-Jul, Hiliks Technologies Ltd is experiencing a decline in its stock price, currently at 56.00, reflecting a decrease of 0.96 or 1.69%. The stock has been underperforming significantly, with a consecutive fall over the last seven days resulting in a total drop of 12.57%. It is trading below its moving averages across various time frames, indicating a bearish trend. Additionally, the stock has shown poor performance over the past week and month, with returns of -9.30% and -2.81%, respectively. The company's fundamentals are weak, highlighted by a low Return on Equity (ROE) of 3.40% and a high Price to Book Value ratio of 2.4, suggesting that the stock is overvalued compared to its peers. Furthermore, despite a 42% increase in profits over the past year, the stock has generated negative returns of -18.84%, indicating a disconnect between profitability and stock performance.
In the broader market context, Hiliks Technologies has significantly underperformed relative to the Sensex, which has gained 2.00% over the past week and 2.76% over the past month. This stark contrast emphasizes the stock's struggles, as it has not only lagged behind the market but also failed to capitalize on any potential growth. The rising investor participation, with a notable increase in delivery volume, suggests some interest in the stock; however, the overall sentiment remains negative due to its weak long-term growth prospects and flat quarterly results. The combination of these factors contributes to the ongoing decline in the stock's price.