Why is Hind. Unilever falling/rising?

As of 07-Aug, Hindustan Unilever Ltd's stock price is currently at 2,515.00, reflecting a decrease of 18.8 points or 0.74%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 1.52% during this period. Additionally, the stock's performance today has underperformed its sector by 0.73%. In terms of returns, the stock has shown a modest increase of 4.34% over the past month, but it has declined by 8.33% over the past year, contrasting with the Sensex, which has gained 1.45% in the same timeframe. Despite these challenges, the company maintains a high management efficiency with a return on equity (ROE) of 19.31% and a low debt-to-equity ratio, which could support its long-term stability.
Broader Market Context: In the short term, Hindustan Unilever's stock has outperformed the Sensex over the past week, with a decline of only 0.27% compared to the benchmark's 0.69% drop. However, the broader market context shows that the stock has struggled significantly over longer periods, particularly in the three-year and one-year comparisons, where it has underperformed the Sensex by a considerable margin. The falling investor participation, indicated by a 61.92% drop in delivery volume, suggests a lack of confidence among retail investors, which may be contributing to the stock's recent price decline. Despite its strong fundamentals and high institutional holdings, the current market sentiment appears to be weighing heavily on the stock's performance.