Why is Hind. Unilever falling/rising?

As of 20-Aug, Hindustan Unilever Ltd's stock price is currently at 2,668.60, reflecting an increase of 64.6 points or 2.48%. The stock has been on an upward trend, gaining for the last three days with a total return of 7.48% during this period. It has also reached an intraday high of Rs 2679.75, indicating strong performance. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a bullish trend. Additionally, the company has demonstrated high management efficiency with a return on equity (ROE) of 19.31%, a low debt-to-equity ratio, and significant institutional holdings at 26.25%, all contributing positively to investor confidence and the stock's recent rise.
In the broader market context, Hindustan Unilever's short-term performance has outpaced the benchmark Sensex, with a 1-week return of 6.99% compared to the Sensex's 1.64%. This indicates that the stock is performing well relative to the overall market. The FMCG sector, in which Hindustan Unilever operates, has also seen gains of 2.24%, further supporting the stock's upward movement. The increase in delivery volume by 5.92% against the 5-day average suggests rising investor participation, which is a positive sign for liquidity and market interest in the stock. Overall, these factors indicate a favorable environment for Hindustan Unilever, contributing to its rising stock price.