Why is Hind. Unilever falling/rising?

Dec 13 2025 01:02 AM IST
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On 12-Dec, Hindustan Unilever Ltd (HUL) witnessed a notable decline in its share price, closing at ₹2,261.05, down ₹43.65 or 1.89%. This drop reflects a continuation of the stock's underperformance relative to its benchmark indices and sector peers, driven by a combination of valuation pressures, subdued growth prospects, and weakening investor participation.




Recent Price Movement and Market Context


HUL’s share price has been under pressure over the recent weeks and months. Over the past week, the stock declined by 3.33%, significantly underperforming the Sensex’s modest fall of 0.52%. The one-month performance is even more pronounced, with the stock down 6.74% while the Sensex gained 0.95%. Year-to-date, HUL’s shares have fallen 2.88%, contrasting sharply with the Sensex’s 9.12% rise. This trend extends over longer periods, with the stock underperforming the benchmark by a wide margin over one, three, and five years. The consistent lagging performance highlights growing investor concerns about the company’s growth prospects and valuation.


On 12-Dec, the stock touched an intraday low of ₹2,245.35, representing a 2.58% drop from the previous close. The weighted average price indicates that more volume was traded near this low, suggesting selling pressure dominated the session. Furthermore, HUL is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a bearish technical outlook.


Investor participation has also waned, with delivery volumes on 11 Dec falling by 54.87% compared to the five-day average. This decline in investor engagement may reflect hesitation amid the stock’s recent weakness and valuation concerns. Despite this, liquidity remains adequate, allowing trades up to ₹11.29 crore without significant market impact.



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Fundamental Factors Behind the Decline


Despite its stature as the largest company in its sector with a market capitalisation of ₹5,41,510 crore and annual sales of ₹64,243 crore, HUL’s fundamentals have raised concerns. The company boasts a high return on equity (ROE) of 19.90% and maintains a low debt-to-equity ratio, reflecting efficient management and a strong balance sheet. Institutional investors hold 26.48% of the stock, indicating confidence from sophisticated market participants.


However, the company’s long-term growth trajectory appears lacklustre. Operating profit has grown at a modest annual rate of 7.72% over the past five years, which may not justify the current valuation. The latest half-year results showed flat performance, with cash and cash equivalents at a low ₹4,442 crore and a debtor turnover ratio of 14.28 times, the lowest in recent periods. These metrics suggest potential operational challenges and slower cash cycle efficiency.


Valuation remains a critical issue. With an ROE of 21.7 and a price-to-book value of 10.9, HUL is considered very expensive. While the stock’s valuation aligns with historical peer averages, the price-earnings-to-growth (PEG) ratio stands at an elevated 17.3, signalling that the market may be pricing in growth expectations that the company has yet to deliver. Over the past year, the stock’s return was negative at -3.56%, despite a modest 2.9% increase in profits, underscoring the disconnect between earnings growth and share price performance.


Moreover, HUL has consistently underperformed the benchmark indices over the last three years, including the BSE500, further dampening investor sentiment. This persistent underperformance, combined with expensive valuation and subdued growth, has likely contributed to the recent share price decline.



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Outlook and Investor Considerations


In summary, Hindustan Unilever’s share price decline on 12-Dec reflects a combination of factors including underwhelming recent performance, valuation concerns, and weakening investor participation. While the company remains a dominant player with strong management efficiency and institutional backing, its growth prospects appear constrained relative to market expectations. The stock’s consistent underperformance against benchmarks over multiple timeframes further weighs on sentiment.


Investors should weigh these factors carefully, considering the company’s premium valuation against its modest profit growth and operational challenges. The current technical indicators and volume patterns suggest caution in the near term, especially as the stock trades below key moving averages and experiences reduced delivery volumes.


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