Why is Hindcon Chemical falling/rising?

As of 24-Jun, Hindcon Chemicals Ltd is experiencing a decline in its stock price, currently at 34.56, which represents a decrease of 0.6 or 1.71%. The stock has underperformed its sector by 2.11% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has seen a significant drop in investor participation, with a delivery volume that has fallen by 31.78% compared to the 5-day average. Over the past year, the stock has generated a return of -35.31%, while its profits have decreased by 37.9%, indicating poor long-term growth prospects as net sales and operating profit have also declined over the last five years.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has gained 0.77% over the past week and 5.92% year-to-date. This underperformance highlights the challenges faced by Hindcon Chemicals, particularly in light of its low return on capital employed (ROCE) and high price-to-book value ratio compared to peers. The company’s financial metrics, including a low debt-to-equity ratio, do not seem to offset the negative sentiment stemming from its declining sales and profits, further contributing to its falling stock price amidst a generally positive market environment.