Why is Hindcon Chemical falling/rising?

As of 11-Aug, Hindcon Chemicals Ltd is experiencing a decline in its stock price, currently at 32.26, reflecting a decrease of 0.31 or 0.95%. The stock has underperformed its sector by 1.99% today and is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 5.09%, and its year-to-date performance shows a significant decline of 27.73%. Additionally, the company has reported a decrease in investor participation, with delivery volume falling by 33.19% compared to the 5-day average. The negative financial indicators, such as a decline in net sales and operating profit over the last five years, further contribute to the stock's downward movement.
In the broader market context, while the Sensex has shown a slight decline of 0.56% over the past week, Hindcon Chemicals has significantly underperformed, highlighting its struggles relative to the market. The stock's one-year return of -37.23% starkly contrasts with the BSE500's negative return of only -1.85%, indicating that the company has not only lagged behind its peers but has also faced more severe losses. The company's low debt-to-equity ratio and majority ownership by promoters do not seem to offset the negative sentiment stemming from poor long-term growth prospects and high valuations compared to its peers.