Why is Hindustan Media falling/rising?

As of 26-Jun, Hindustan Media Ventures Ltd is experiencing a price increase, currently at Rs 90.03, reflecting a rise of 1.22 (1.37%). The stock has shown strong performance recently, gaining 7.76% over the past week and outperforming its sector by 2.78%. It has also been on a consecutive gain streak for the last five days, reaching an intraday high of Rs 91. However, despite these positive short-term movements, the company has reported operating losses and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -5.55 and negative ROCE. Additionally, while the company has shown impressive growth in net profit and positive results over the last three quarters, it has still underperformed the market over the past year with a return of -10.33%.
In the broader market context, Hindustan Media's recent short-term return of +7.76% over the past week significantly outpaces the Sensex's return of +2.94% in the same period. However, the stock's year-to-date performance remains negative at -1.44%, contrasting with the Sensex's positive return of +7.19%. This discrepancy highlights the stock's struggle to maintain investor confidence, as indicated by the lack of domestic mutual fund investment and a significant drop in delivery volume. Overall, while the stock is currently rising, its long-term outlook appears uncertain due to ongoing operational challenges and underperformance relative to the broader market.