Why is Hindustan Media falling/rising?

As of 27-Jun, Hindustan Media Ventures Ltd is experiencing a decline in its stock price, currently at 88.60, which reflects a decrease of 1.43 or 1.59%. The stock has underperformed its sector by 1.36% today and has seen a trend reversal after five consecutive days of gains. While the stock has shown a positive return of 4.60% over the past week, it has underperformed over the longer term, with a 1.56% decline over the past month and a significant 9.83% drop over the past year. Despite the company's impressive growth in net profit of 152.36% and positive results in the last three quarters, it faces challenges such as operating losses and a weak ability to service its debt, which negatively impacts investor sentiment.
In the broader market context, the Sensex has increased by 2.00% over the past week, indicating that while Hindustan Media has had a short-term gain, it is lagging behind the benchmark. The stock's liquidity remains adequate for trading, but the falling investor participation, as evidenced by a 4.21% drop in delivery volume, suggests a lack of confidence among investors. Furthermore, domestic mutual funds holding 0% of the company may indicate discomfort with the current price or business fundamentals, contributing to the stock's underperformance relative to the broader market over both short and long-term periods.