Why is Hindustan Media falling/rising?

As of 23-Jul, Hindustan Media Ventures Ltd is currently priced at 88.94, reflecting a slight decline of -0.04 (-0.04%). The stock has been experiencing a downward trend, having lost -1.1% over the last two days, and its performance today is in line with the sector. In terms of returns, the stock has underperformed in the short term, with a -1.77% return over the past week, while it has shown a modest gain of +4.51% over the past month. Despite reporting very positive results in recent quarters, including a significant net profit growth of 152.36%, the company faces challenges such as operating losses and a weak ability to service its debt, which may be contributing to the stock's recent decline.
Broader market context indicates that while the Sensex has gained +0.11% over the past week, Hindustan Media's performance has lagged behind, highlighting a divergence between the stock and the broader market. The stock's liquidity remains adequate, but falling investor participation, as evidenced by a -7.4% drop in delivery volume, suggests a lack of confidence among investors. Additionally, the company's negative EBITDA and a poor EBIT to Interest ratio further complicate its outlook, which may deter potential buyers and contribute to the stock's downward movement in the current market environment.