Why is Hindustan Media falling/rising?

As of 04-Nov, Hindustan Media Ventures Ltd is experiencing a decline in its stock price, currently at Rs 75.90, which reflects a decrease of Rs 1.65 or 2.13%. The stock has been on a downward trend, having fallen consecutively for the last seven days, resulting in a total decline of 6.39% during this period. It is currently trading 4.35% above its 52-week low of Rs 72.6 and is underperforming its sector by 2.51%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Furthermore, there has been a notable decrease in investor participation, with delivery volume dropping by 22.79% compared to the 5-day average.
In the broader market context, Hindustan Media's performance over the past week shows a decline of 4.86%, while the benchmark Sensex has only decreased by 1.38%. This underperformance is evident in the stock's year-to-date return of -16.91%, contrasting sharply with the Sensex's gain of 6.81% during the same period. The stock's long-term performance also reveals a stark difference, with a 3-year return of 48.10% compared to the Sensex's 36.93%, but the recent trends suggest a significant weakening relative to the market. Overall, the combination of declining stock performance, reduced investor interest, and negative short-term returns compared to the benchmark indicates a challenging environment for Hindustan Media Ventures Ltd.