Why is Hindustan Media falling/rising?

As of 11-Nov, Hindustan Media Ventures Ltd is experiencing a decline in its stock price, currently at Rs. 71.80, which reflects a decrease of Rs. 3.65 or 4.84%. The stock has hit a new 52-week low of Rs. 70.8 today and has underperformed its sector by 4.26%. It has been on a downward trend, falling consecutively for the last two days with an overall decline of 8.3% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock's performance over the past week shows a decline of 5.44%, and it has dropped 13.38% over the past month, indicating a significant underperformance compared to the benchmark Sensex, which has gained 0.49% in the same timeframe.
Broader Market Context: The broader market context shows that while the Sensex has risen by 1.66% over the past month and 7.34% year-to-date, Hindustan Media's year-to-date return is down by 21.40%, highlighting a stark contrast in performance. The stock's recent decline is compounded by a notable increase in investor participation, with delivery volume rising by 705.32% against the 5-day average, suggesting that while more investors are engaging with the stock, it is not translating into positive price movement. The liquidity of the stock remains adequate for trading, but the overall negative sentiment and poor performance relative to the benchmark indicate ongoing challenges for Hindustan Media Ventures Ltd.