Why is Hipolin falling/rising?

As of 27-Jun, Hipolin Ltd's stock price is currently at Rs. 71.00, reflecting a decrease of Rs. 3.58 or 4.8%. The stock has recently hit a new 52-week low of Rs. 70.86 and has been on a downward trend, losing 15.32% over the past week and 26.69% over the past month. The stock has underperformed its sector by 5.41% today, and it has been declining for four consecutive days. The company's operating losses and weak long-term fundamentals, highlighted by a staggering annual decline of 183.09% in operating profit over the last five years, contribute significantly to this negative performance. Additionally, the stock's risk is exacerbated by a negative EBITDA and a high percentage of pledged promoter shares, which can further pressure the stock price in a declining market.
In the broader market context, Hipolin's performance has been notably poor compared to the benchmark, with a year-to-date return of -55.40% against the Sensex's gain of 7.58%. While the overall market has shown resilience, Hipolin has consistently underperformed, generating a return of -38.26% over the past year, while the BSE 500 index has returned 4.10%. This stark contrast underscores the challenges faced by Hipolin, as it struggles with weak financials and declining investor confidence, leading to its current stock price decline.