Why is Honasa Consumer falling/rising?

As of 20-Jun, Honasa Consumer Ltd's stock price is currently at 300.00, reflecting a decrease of 6.0, or 1.96%. The stock has been underperforming recently, having fallen for the last two days with a total decline of 2.79%. Today's trading saw the stock reach an intraday low of Rs 296.05, and the volume traded was notably lower than average, indicating a decrease in investor participation. Over the past week, the stock has declined by 2.07%, while it has shown a positive return of 10.19% over the past month. However, the company has faced significant challenges, including a poor long-term growth trajectory with an annual operating profit decline of 21.73% over the last five years and a substantial drop in profits of 47% over the past year.
In the broader market context, the Sensex has increased by 1.59% over the past week, highlighting that Honasa Consumer's performance is lagging behind the benchmark. Despite a year-to-date return of 18.62%, the stock's one-year return of -29.64% starkly contrasts with the market's positive performance, where the BSE 500 generated returns of 2.60%. The company's high institutional holdings of 34.04% suggest that more sophisticated investors are aware of the company's challenges, which may contribute to the stock's declining price. Overall, the combination of poor financial performance, declining investor interest, and underperformance relative to the market has led to the recent drop in Honasa Consumer's stock price.