Why is Honasa Consumer falling/rising?

As of 03-Jul, Honasa Consumer Ltd's stock price is currently at 296.80, reflecting an increase of 1.4 (0.47%). The stock has shown a trend reversal, gaining after five consecutive days of decline. It has outperformed its sector by 0.25% today, and there has been a notable rise in investor participation, with delivery volume increasing by 60.22% compared to the five-day average. However, the stock has underperformed in the longer term, with a one-year return of -31.80%, while the broader market has generated a positive return of 4.07%. The company's low debt-to-equity ratio and high institutional holdings at 34.04% suggest some level of confidence among larger investors, but the overall poor long-term growth, indicated by a -21.73% annual decline in operating profit over the last five years, raises concerns.
In the broader market context, the stock's short-term performance contrasts sharply with the benchmark, as it has declined by 5.02% over the past week while the Sensex has only fallen by 0.62%. Despite the recent uptick in price, the stock's long-term challenges, including a very expensive valuation with a price-to-book value of 8.2 and a return on equity of just 6.2, contribute to a cautious outlook. The flat results reported for March 2025, including a significant drop in profit after tax, further exacerbate the situation, indicating that while there may be short-term gains, the fundamental weaknesses could hinder sustained growth.