Why is Honasa Consumer falling/rising?

As of 04-Jul, Honasa Consumer Ltd's stock price is currently at Rs 294.25, reflecting a decrease of Rs 2.55 or 0.86%. Today, the stock opened with a gain of 2.76% and reached an intraday high of Rs 305, but ultimately underperformed its sector by 1.44%. Over the past week, the stock has declined by 5.69%, and it has shown a significant drop of 39.49% over the past year, indicating poor long-term growth as its operating profit has decreased at an annual rate of 21.73% over the last five years. Despite having a low debt-to-equity ratio and high institutional holdings at 34.04%, the company's profitability has been concerning, with a return on equity of only 6.2% and a high price-to-book value of 8.1.
In the broader market context, while the Sensex has increased by 3.01% over the past month, Honasa Consumer has experienced a decline of 8.28% during the same period. This stark contrast highlights the stock's underperformance relative to the market, which has generated positive returns of 2.13% over the last year. The company's flat results and reliance on non-operating income further exacerbate its challenges, leading to a lack of investor confidence and contributing to the stock's downward trajectory.