Why is Honasa Consumer falling/rising?

As of 18-Jul, Honasa Consumer Ltd's stock price is currently at Rs 286.20, reflecting a decline of Rs 8.15 or 2.77%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 4.42% during this period. Additionally, the stock has shown a significant decline of 40.45% over the past year, while its year-to-date performance remains positive at 13.17%. The recent trading activity indicates a low delivery volume, which has decreased by 43.3% compared to the five-day average, suggesting reduced investor participation. Despite a low debt-to-equity ratio and high institutional holdings at 34.04%, which typically indicate stability and confidence in the company, these factors have not been sufficient to counteract the recent downward price movement.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a one-week decline of 2.98% compared to the Sensex's drop of only 0.90%. This underperformance is further highlighted by the stock's 1-month return of -7.26%, while the Sensex has gained 0.38% in the same timeframe. The overall market sentiment appears to be more favorable than that of Honasa Consumer Ltd, contributing to the stock's struggles in maintaining upward momentum.