Why is Honasa Consumer falling/rising?

As of 25-Jul, Honasa Consumer Ltd is experiencing a decline in its stock price, currently at Rs 263.80, which reflects a decrease of Rs 9.8 or 3.58%. The stock has underperformed its sector by 2.43% today and has been on a downward trend for the last three days, accumulating a total loss of 7.03%. Over the past week, the stock has fallen by 7.83%, and in the last month, it has decreased by 15.72%. Additionally, it is trading below all key moving averages, indicating a bearish trend. Despite a low debt-to-equity ratio and a slight increase in institutional holdings, the overall investor participation has decreased, as evidenced by a drop in delivery volume.
In the broader market context, the Sensex has shown a minor decline of 0.36% over the past week and 1.56% over the past month, suggesting that the market is generally weak but not as severely as Honasa Consumer's performance. The stock's year-to-date return is slightly positive at 4.31%, which is marginally better than the Sensex's 4.25%, but the one-year return shows a significant underperformance at -42.97% compared to the Sensex's 1.78%. This stark contrast highlights the challenges Honasa Consumer is facing, particularly in the short term, as it struggles to maintain investor confidence amidst declining participation and negative price momentum.