Why is Honasa Consumer falling/rising?

As of 29-Jul, Honasa Consumer Ltd is currently priced at 263.80, reflecting a decline of 1.8 points or 0.68%. The stock has underperformed its sector by 0.41% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 7.03%, and it has seen a significant drop of 15.45% over the past month. However, there is a positive note with rising investor participation, as the delivery volume increased by 8.89% compared to the 5-day average. Additionally, the company maintains a low debt-to-equity ratio and has high institutional holdings at 35%, which have increased by 0.96% over the previous quarter, indicating confidence from institutional investors despite the stock's recent struggles. In the broader market context, Honasa Consumer's performance has been notably weaker than the benchmark Sensex, which has only declined by 1.03% over the past week and 3.24% over the past month. While the stock has shown a year-to-date gain of 4.31%, its one-year performance is concerning, with a drop of 43.10%, contrasting sharply with the Sensex's near flat performance of -0.02%. This disparity suggests that while there are some positive indicators, such as institutional support and increased trading volume, the overall market sentiment and the stock's recent performance are contributing to its downward trajectory.