Why is Honasa Consumer falling/rising?

As of 11-Aug, Honasa Consumer Ltd's stock price is currently at 265.75, reflecting an increase of 6.45, or 2.49%. Today's performance indicates that the stock has outperformed its sector by 1.9%, reaching an intraday high of Rs 268.45, which is a 3.53% rise. However, the stock has shown a decline of 9.92% over the past month and a significant drop of 43.86% over the last year. Despite a low debt-to-equity ratio and high institutional holdings, which have increased by 0.96% over the previous quarter, the company faces challenges with poor long-term growth, as indicated by a -21.73% annual rate of operating profit decline over the last five years and a substantial drop in profits.
In the broader market context, the stock's short-term return of +0.02% over the past week contrasts with the Sensex, which has fallen by 0.51%. While the stock has shown some resilience today, its long-term performance remains concerning, especially given that it has underperformed the market significantly over the past year, with a return of -43.86% compared to the market's -1.85%. This underperformance, coupled with flat results and a high price-to-book value ratio, suggests that investor sentiment may be cautious despite today's positive movement.