Why is Honasa Consumer falling/rising?

As of 18-Aug, Honasa Consumer Ltd's stock price is currently at Rs 284.30, reflecting an increase of Rs 4.65 or 1.66%. Today's performance indicates that the stock has underperformed its sector by 1.12%, despite reaching an intraday high of Rs 288.9, which represents a 3.31% increase. Over the past week, the stock has shown a positive return of 6.98%, while its one-month performance is slightly negative at -0.66%. The company has reported strong financial results, with a significant growth in profit before tax and net sales, alongside a low debt-to-equity ratio and high institutional holdings, which may contribute to investor confidence and support the stock's upward movement.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has only increased by 0.83% over the past week. While the FMCG sector has gained by 2.75%, Honasa's delivery volume has decreased significantly, indicating a drop in investor participation. Despite this, the stock's year-to-date return of 12.42% outpaces the Sensex's 4.01%, suggesting that it has been more resilient compared to the broader market. However, the stock's one-year performance shows a decline of 38.71%, which may raise concerns among investors about its long-term viability.