Why is Honasa Consumer falling/rising?

As of 26-Sep, Honasa Consumer Ltd's stock price is currently at Rs 284.70, reflecting a decline of Rs 10.6 or 3.59%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total decline of 5.48% during this period. Additionally, the stock has underperformed its sector by 2.44% today. In terms of returns, the stock has decreased by 5.57% over the past week and 3.82% over the past month, while it has shown a significant decline of 40.41% over the past year. Despite these negative trends, the company has reported strong financial results for June 2025, with a notable increase in profit before tax and net sales, which may provide some support for the stock's valuation. Furthermore, the company maintains a low debt-to-equity ratio and has seen a rise in institutional holdings, indicating confidence from larger investors.
Broader market context indicates that while Honasa Consumer's stock has been declining, the benchmark Sensex has also experienced a decrease of 2.66% over the past week and 0.45% over the past month. This suggests that the stock's short-term performance is not entirely isolated, as it is moving in tandem with broader market trends. However, the significant year-to-date gain of 12.57% for Honasa Consumer compared to the Sensex's 2.93% indicates that the stock had previously been performing well before its recent downturn. The liquidity of the stock remains adequate for trading, which may help stabilize its price in the face of current selling pressure.