Why is Howard Hotels falling/rising?

As of 15-Jul, Howard Hotels Ltd's stock price is currently at Rs 27.00, reflecting an increase of Rs 1.15 or 4.45%. Today's price summary indicates that the stock initially opened with a loss of 2.01% but later reached an intraday high of Rs 27, showcasing a recovery. Despite this positive movement, the stock has experienced a decline of 0.84% over the past week, although it has shown a significant increase of 9.53% over the past month. The company reported positive net sales growth of 23.26% over the last nine months and a higher profit after tax of Rs 2.00 crore. However, concerns regarding weak long-term fundamental strength, including a low return on capital employed (ROCE) of 2.53% and a significant drop in profits over the past year, may be influencing investor sentiment. In the broader market context, Howard Hotels has outperformed the benchmark Sensex in the short term, with a 1-month return of 9.53% compared to the Sensex's 1.79%. However, the stock's year-to-date performance shows a decline of 1.71%, contrasting with the Sensex's gain of 5.67%. The stock's liquidity appears adequate for trading, but a significant drop in delivery volume indicates falling investor participation, which could be a concern for future price stability. Overall, while the stock has shown positive short-term movements, the underlying long-term fundamentals and declining investor interest may contribute to a cautious outlook.