Why is Howard Hotels falling/rising?

As of 17-Jul, Howard Hotels Ltd is experiencing a decline in its stock price, currently at Rs 25.36, which reflects a decrease of Rs 1.01 or 3.83%. Today's price summary indicates that the stock has underperformed its sector by 4.32% and has been on a consecutive downward trend for the last two days, resulting in a total drop of 6.07%. Although the stock opened with a gain of 2.01% and reached an intraday high of Rs 26.9, it also hit a low of Rs 25, suggesting significant volatility. Over the past week, the stock has decreased by 2.65%, while it has shown a modest increase of 2.05% over the past month. Despite generating a return of 10.26% over the last year, the stock's long-term fundamentals are weak, with a low Return on Capital Employed (ROCE) of 2.53% and a concerning EBIT to Interest ratio of 0.23, which negatively impacts investor confidence.
In the broader market context, the Sensex has declined by 1.12% over the past week, indicating that the market environment is somewhat challenging, but Howard Hotels' performance has been worse than the benchmark. The stock's recent struggles are compounded by a significant drop in delivery volume, which fell by 79.5% compared to the five-day average, signaling reduced investor participation. While the company has reported positive net sales growth of 23.26% and consistent returns over the last three years, the overall sentiment is dampened by the weak long-term growth prospects and a substantial drop in profits over the past year. This combination of factors contributes to the stock's current decline.