Why is Howard Hotels falling/rising?

As of 18-Jul, Howard Hotels Ltd is experiencing a price increase, currently at Rs 27.75, reflecting a rise of 2.39 or 9.42%. Today's price summary indicates that the stock has outperformed its sector by 8.53% and has shown a trend reversal after two consecutive days of decline. It opened with a significant gain of 10.37% and reached an intraday high of Rs 27.99. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting strong momentum. Additionally, the stock has demonstrated consistent returns over the past three years, with a notable 20.65% increase over the last month, although it has seen a slight decline of 1.74% over the past week. Positive financial results, including a 23.26% growth in net sales over nine months and a higher profit after tax, contribute to the stock's upward movement, despite concerns about long-term fundamental strength and a significant drop in profits over the past year.
In the broader market context, Howard Hotels' short-term performance has outpaced the Sensex, which declined by 0.90% over the past week while Howard Hotels fell by 1.74%. This indicates that the stock's recent rise is occurring in a relatively weak market environment, highlighting its resilience. However, the company's long-term growth prospects are questioned due to a low return on capital employed and weak debt servicing capabilities, which could temper investor enthusiasm moving forward. Despite these concerns, the stock's recent performance and positive sales growth suggest a favorable short-term outlook, contrasting with the broader market's struggles.