Why is Howard Hotels falling/rising?

As of 23-Jul, Howard Hotels Ltd is experiencing a decline in its stock price, currently at 25.85, which reflects a decrease of 0.15 or 0.58%. The stock has underperformed its sector by 0.67% today and has been on a downward trend for the last three days, accumulating a total drop of 6.85% during this period. Although the stock has shown a positive return of 16.18% over the past year, its recent performance is overshadowed by a significant decline in investor participation, with delivery volume falling by 63.12% against the 5-day average. Additionally, while the company reported positive net sales growth of 23.26% for the last nine months and a higher profit after tax of Rs 2.00 crore, these positives are tempered by weak long-term fundamentals, including a low return on capital employed (ROCE) of 2.53% and a concerning EBIT to interest ratio of 0.23.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a 1-week return of -1.97% compared to a slight gain of 0.11% for the Sensex. This underperformance is indicative of broader market sentiment affecting the stock, particularly as it has fallen behind in liquidity and trading volume. Despite its strong long-term growth of 454.72% over three years, the recent decline in profits by 52% over the past year raises concerns about the sustainability of its performance. Overall, while Howard Hotels has shown some positive results, the combination of recent price declines, weak investor participation, and long-term fundamental weaknesses contribute to its current downward trajectory.