Why is HRH Next falling/rising?

As of 04-Nov, HRH Next Services Ltd is experiencing a decline in its stock price, currently at Rs 30.25, which reflects a decrease of Rs 1.35 or 4.27%. The stock has underperformed significantly, with a 1-week return of -17.12% compared to the Sensex's -1.31%. Over the past month, HRH Next has also seen a decline of 7.07%, while the Sensex has gained 2.83%. The stock is currently trading close to its 52-week low, just 4.96% above Rs 28.75, and it is below all key moving averages, indicating a bearish trend. Despite a notable increase in investor participation with a delivery volume rise of 221.43% on 03 Nov, the overall sentiment remains negative, as there are no positive factors reported that could counterbalance the stock's recent poor performance.
In the broader market context, HRH Next's short-term performance starkly contrasts with the benchmark, as it has significantly underperformed the Sensex in both the 1-week and 1-month periods. The Sensex has shown resilience with positive returns, while HRH Next's year-to-date performance is particularly concerning, down 70.42% compared to the Sensex's gain of 8.26%. This disparity highlights the challenges faced by HRH Next in attracting investor confidence, especially given its substantial losses over the past year and the absence of any positive developments to support a recovery.