Why is ICICI Pru Life falling/rising?

As of 10-Jul, ICICI Prudential Life Insurance Company Ltd is experiencing a decline in its stock price, currently at Rs 674.00, which reflects a decrease of Rs 6.75 or 0.99%. Today's price summary indicates that the stock underperformed its sector by 1.12%, with an intraday low of Rs 663, marking a drop of 2.61%. Despite this decline, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a generally positive trend in the longer term. The stock has shown a strong performance over the past week and month, with returns of 5.28% and 5.67%, respectively, although it has underperformed the benchmark Sensex in the year-to-date and one-year periods. The company benefits from strong long-term fundamentals, evidenced by a 27.48% CAGR growth in net sales, and impressive quarterly results, including a 249.23% growth in profit before tax.
In the broader market context, while ICICI Prudential Life has shown positive short-term returns, the Sensex has remained relatively flat over the same week, indicating that the stock's recent decline is not entirely reflective of broader market trends. The stock's performance has been bolstered by high institutional holdings at 22.05%, which suggests confidence from knowledgeable investors. Additionally, rising investor participation, with a significant increase in delivery volume, indicates ongoing interest in the stock despite its current price drop. Overall, while the stock is facing a short-term decline, its long-term fundamentals and investor interest may provide a stabilizing effect moving forward.