Why is ICICI Pru Life falling/rising?

As of 14-Jul, ICICI Prudential Life Insurance Company Ltd is experiencing a price increase, currently at 671.15, reflecting a change of 10.8 or 1.64% upward. The stock has shown a positive trend today, outperforming its sector by 1.56% and reversing a two-day decline. It reached an intraday high of Rs 673.75, indicating strong intraday performance. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a bullish trend. Despite a significant drop in delivery volume, which fell by 59.83% against the 5-day average, the stock maintains strong long-term fundamentals with a 27.48% CAGR growth in net sales and high institutional holdings at 22.05%, indicating confidence from larger investors.
In the broader market context, ICICI Prudential's short-term performance over the past week shows a gain of 0.80%, contrasting with the Sensex, which has declined by 1.42%. Over the past month, the stock has outperformed the benchmark, gaining 6.96% compared to the Sensex's 1.40% increase. This relative strength in performance, alongside positive quarterly results and strong institutional backing, contributes to the stock's upward movement despite the recent decline in investor participation.