Why is ICICI Pru Life falling/rising?

As of 12-Nov, ICICI Prudential Life Insurance Company Ltd is experiencing a price increase, currently at 632.25 with a change of 7.15, reflecting a rise of 1.14%. The stock has shown positive momentum, gaining for the last two days and achieving a total return of 3% during this period. It has outperformed its sector by 0.45% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there are concerns regarding falling investor participation, as the delivery volume has decreased by 25.56% compared to the 5-day average. Additionally, despite a high institutional holding of 21.81%, the company faces challenges with poor long-term growth metrics, such as a significant drop in net sales and operating profit, which may impact investor sentiment.
In the broader market context, ICICI Prudential's short-term performance of +4.10% over the past week outpaces the Sensex's gain of +1.21%, indicating a relatively strong position in the market. However, the stock's year-to-date performance is concerning, with a decline of -3.21% compared to the Sensex's increase of +8.10%. This underperformance in the long term, alongside a high price-to-book ratio and a negative return of -10.04% over the past year, suggests that while the stock is currently rising, it faces significant challenges that could affect its future trajectory.