Why is IFB Industries falling/rising?

As of 01-Aug, IFB Industries Ltd is experiencing a price increase, currently at 1,333.70, reflecting a rise of 16.2 or 1.23%. Today, the stock opened with a gain of 2.46% and reached an intraday high of Rs 1349.95. However, despite this positive movement today, the stock has underperformed over the past week and month, with returns of -3.71% and -14.14% respectively. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a longer-term downward trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 37.96% against the 5-day average. While the company boasts a low debt-to-equity ratio and healthy long-term growth in operating profit, it has also reported flat results in its latest quarterly earnings, with significant declines in both profit before tax and profit after tax.
In the broader market context, IFB Industries has underperformed compared to the benchmark, with a year-to-date return of -29.55% versus the Sensex's gain of 3.15%. This stark contrast highlights the challenges the company faces in attracting investor confidence, particularly given its substantial decline over the past year. Although the stock is trading at a discount relative to its peers and has shown profit growth, the overall negative sentiment and recent financial performance have contributed to its struggles in the market. The stock's recent uptick today may be a short-term reaction rather than a reversal of its longer-term downward trend.