Why is IFL Enterprises falling/rising?

As of 16-Jul, IFL Enterprises Ltd is experiencing a decline in its stock price, currently at 0.89, which represents a decrease of 0.04 or 4.3%. The stock has been underperforming significantly, having fallen consecutively for the last seven days, resulting in a total decline of 27.64% during this period. In terms of returns, the stock has shown a negative performance of -20.54% over the past week and -18.35% over the past month, contrasting sharply with the Sensex, which has only decreased by 1.08% and increased by 1.02% respectively. Despite some positive indicators such as a low debt-to-equity ratio and impressive growth in net sales and operating profit, the company's low return on equity and poor management efficiency are contributing to the stock's recent struggles.
In the broader market context, IFL Enterprises' short-term performance is notably worse than the benchmark, as it has underperformed the Sensex by a significant margin. While the Sensex has shown resilience with a slight increase over the past month, IFL Enterprises has faced substantial losses, highlighting a disconnect between the company's performance and broader market trends. The stock's liquidity appears adequate for trading, but the ongoing decline in price and consecutive losses suggest that investor confidence is waning, despite the company's reported growth in sales and profits.