Why is IFL Enterprises falling/rising?

As of 18-Nov, IFL Enterprises Ltd is experiencing a decline in its stock price, currently at 0.60, which reflects a decrease of 0.02 or 3.23%. The stock has underperformed significantly, with a consecutive fall over the last three days and a total return of -10.45% in that period. Additionally, it has hit a new 52-week low of Rs.0.59 today. Despite a notable growth in net sales and positive results over the last six quarters, the stock's performance has been overshadowed by its substantial year-to-date decline of -38.14% and a long-term return of -89.92% over three years. The company’s weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 3.62%, and a decrease in institutional investor participation, which has fallen by 16.06%, further contribute to the stock's downward pressure.
In the broader market context, IFL Enterprises' short-term performance contrasts sharply with the benchmark Sensex, which has gained 0.96% over the past week. While the stock's recent price movements reflect a lack of confidence among investors, particularly institutional ones, the broader market appears to be performing positively. This divergence suggests that external market conditions may not be favoring IFL Enterprises, despite its reported growth in sales and profits. The stock's trading below all key moving averages indicates a bearish sentiment, reinforcing the challenges it faces in regaining investor trust amid a backdrop of stronger market performance.