Why is IIFL Finance falling/rising?

As of 16-Jul, IIFL Finance Ltd is currently priced at 526.00, reflecting an increase of 1.25 (0.24%). The stock has been on an upward trend, gaining for the last three days and outperforming its sector by 0.47%. Over the past week, IIFL Finance has risen by 3.40%, while its performance over the last month shows an increase of 8.69%. Despite a significant drop in delivery volume by 71.34% compared to the five-day average, the stock remains liquid enough for trading. The company's strong long-term fundamentals, indicated by an average Return on Equity (ROE) of 14.71% and increased institutional holdings, contribute positively to its recent price movement. However, it is important to note that while the stock has generated an 8.73% return over the past year, its profits have decreased by 45.3%, which could temper investor enthusiasm.
In the broader market context, IIFL Finance's short-term performance stands in stark contrast to the Sensex, which has declined by 1.08% over the past week. This indicates that while the stock is experiencing a rise, the overall market sentiment may be weaker. The stock's year-to-date return of 27.07% also significantly outpaces the Sensex's 5.75% increase, suggesting that IIFL Finance is attracting investor interest despite broader market challenges. The stock's ability to trade above its moving averages further supports its upward trajectory, even as it faces challenges such as falling investor participation.