Why is Imagica. Enter. falling/rising?

As of 18-Aug, Imagicaaworld Entertainment Ltd is experiencing a decline in its stock price, currently at Rs 57.90, which reflects a decrease of Rs 0.59 or 1.01%. The stock has underperformed significantly, with a 1-week return of -4.22% and a 1-month return of -14.22%. Today's price summary indicates that the stock is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock is close to its 52-week low, just 2.44% away from Rs 56.49. The company has reported a substantial drop in net sales by 19.5% and a significant decline in profits, which has contributed to a very negative outlook. The poor long-term growth, with an annual operating profit growth of only 16.61% over the last five years, and a return on equity of 6.3, further emphasizes the stock's weak performance.
Broader Market Context: In comparison to the broader market, represented by the Sensex, which has shown a slight increase of 0.83% over the past week, Imagicaaworld's performance is notably poor. The stock has underperformed the market significantly over the last year, with a return of -36.55% compared to the market's -1.14%. This stark contrast highlights the challenges the company faces, including low investor participation, as indicated by a 60.3% drop in delivery volume against the 5-day average. The limited interest from domestic mutual funds, holding only 0.31% of the company, suggests a lack of confidence in the stock's valuation and future prospects, further exacerbating its downward trajectory.