Why is Imagica. Enter. falling/rising?

As of 19-Aug, Imagicaaworld Entertainment Ltd's stock price is currently at Rs 58.59, reflecting an increase of Rs 0.69 or 1.19%. However, despite this slight uptick, the stock has underperformed significantly in the past week, with a decline of 2.45%, and a more substantial drop of 13.20% over the past month. The stock is trading close to its 52-week low, just 3.58% above Rs 56.49, and is below all key moving averages, indicating a bearish trend. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 49.5% compared to the five-day average. The company's financial performance has been troubling, with a 19.5% decline in net sales and a significant drop in profits, leading to a negative outlook and a classification as a strong sell.
Broader market context shows that while the Sensex has gained 1.76% over the past week, Imagicaaworld's stock has not only failed to keep pace but has also underperformed the broader market significantly over the last year, with a return of -42.28% compared to the market's -0.91%. This stark contrast highlights the company's struggles, as domestic mutual funds hold only a minimal stake of 0.31%, suggesting a lack of confidence in the stock's valuation and future prospects. The combination of poor long-term growth, declining sales, and negative investor sentiment contributes to the stock's overall downward trajectory, despite the recent minor price increase.