Why is Imagica. Enter. falling/rising?

As of 22-Aug, Imagicaaworld Entertainment Ltd's stock price is currently at Rs 57.59, reflecting a decrease of Rs 0.42, or 0.72%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 3.29%. It is also trading close to its 52-week low, just 1.91% above Rs 56.49. Over the past week, the stock has decreased by 1.54%, and its performance over the last month shows a significant decline of 13.42%. The company has reported poor long-term growth, with a 19.5% drop in net sales and a 41.22% decrease in stock value over the past year, indicating a troubling trend. Additionally, the stock's valuation appears expensive with a price-to-book value of 2.6, and domestic mutual funds hold only a minimal stake, suggesting a lack of confidence in the company's prospects.
In the broader market context, the Sensex has shown a positive return of 0.88% over the past week, contrasting sharply with Imagicaaworld's decline. While the overall market has generated negative returns of 2.49% in the last year, Imagicaaworld's performance has been significantly worse, with a staggering drop of 41.22%. This underperformance relative to the benchmark indicates that investor sentiment towards the stock remains negative, compounded by rising operational costs and declining profits, which further diminishes its attractiveness in the current market environment.