Why is Imagica. Enter. falling/rising?

As of 08-Sep, Imagicaaworld Entertainment Ltd is experiencing a decline in its stock price, currently at Rs 56.25, which reflects a decrease of Rs 0.95 or 1.66%. The stock has underperformed significantly, with a 1-week return of -0.67% and a 1-month return of -12.91%, while the benchmark Sensex has shown positive returns of +0.53% and +1.16%, respectively. Additionally, the stock is trading lower than all its moving averages and is close to its 52-week low, just 2.12% away from Rs 55.06. The recent performance has been impacted by a notable drop in net sales of -19.5% and a significant decline in profit before tax, which has fallen by -51.84%. The company's return on equity stands at a low 6.3, indicating a very expensive valuation, and the lack of substantial investment from domestic mutual funds suggests a lack of confidence in the stock's potential.
In the broader market context, while the BSE500 index has generated negative returns of -3.07% over the past year, Imagicaaworld's stock has plummeted by -39.20%, indicating a much steeper decline relative to the market. This stark contrast highlights the company's struggles, particularly in light of its poor long-term growth prospects and the significant drop in investor participation, with delivery volume falling by -19.58% against the 5-day average. The overall sentiment around the stock remains negative, compounded by its recent financial results and the perception of its valuation compared to peers, further contributing to its downward trajectory.