Why is Imagica. Enter. falling/rising?

As of 15-Sep, Imagicaaworld Entertainment Ltd is experiencing a decline in its stock price, currently at Rs 55.78, reflecting a decrease of Rs 0.15 or 0.27%. The stock is trading close to its 52-week low, just 1.29% away from Rs 55.06. In terms of performance, the stock has underperformed significantly over various periods, with a 1-week return of -0.84%, a 1-month return of -4.13%, and a year-to-date return of -20.69%. The company has reported a substantial fall in net sales of -19.5% and a decline in profits, with a year-over-year return of -38.84%. Additionally, the stock is trading below its moving averages across multiple time frames, indicating a bearish trend. The falling investor participation, with a delivery volume decrease of -26.47%, further suggests a lack of confidence among investors.
In the broader market context, the stock's performance contrasts sharply with the benchmark Sensex, which has gained 1.24% over the past week and 1.47% over the past month. This underperformance is indicative of the company's struggles, as domestic mutual funds hold only a minimal stake of 0.31%, suggesting a lack of confidence in the stock's valuation and growth prospects. The company's operating profit growth rate of 16.61% over the last five years is overshadowed by its recent negative results, including a significant drop in profit before tax and net profit. Overall, the combination of poor financial performance, declining investor interest, and a stark contrast to the broader market trends contributes to the stock's downward movement.