Why is Imagica. Enter. falling/rising?

As of 04-Nov, Imagicaaworld Entertainment Ltd's stock price is currently at Rs. 50.51, reflecting a decrease of Rs. 1.24 or 2.4%. The stock has recently hit a new 52-week low of Rs. 50.2, indicating a significant decline in value. In today's trading, the stock underperformed its sector by 1.29%, and it has been trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a decline of 4.25%, and its year-to-date performance shows a substantial drop of 28.18%. The company's recent financial results have been disappointing, with a 19.5% fall in net sales and a 33.5% decrease in profit after tax, contributing to a negative sentiment around the stock. Additionally, the low participation from domestic mutual funds, holding only 0.33%, suggests a lack of confidence in the company's valuation and prospects.
In the broader market context, the Sensex has experienced a decline of 1.38% over the past week, which is less severe than Imagicaaworld's decline. This indicates that the stock is underperforming relative to the overall market. The company's long-term growth prospects appear bleak, with an annual operating profit growth rate of only 16.61% over the last five years, and a significant drop in profitability over the past year. The stock's negative performance in both the short and long term, combined with its high price-to-book ratio and poor returns compared to its peers, reinforces the perception of it being a strong sell. Overall, these factors contribute to the stock's downward movement in the current market environment.