Why is India Cem. Cap. falling/rising?

As of 07-Jul, India Cements Capital Ltd is currently priced at 17.70, reflecting a decrease of 0.14, or 0.78%. The stock has underperformed its sector today, as indicated by its negative change. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock has seen a significant decline in investor participation, with delivery volume dropping by 54.05% compared to the 5-day average. Over the past week, the stock has gained 4.86%, but it has still experienced a year-to-date decline of 5.30% and a substantial drop of 30.56% over the past year, indicating ongoing challenges. The company is facing operating losses and has a weak long-term fundamental strength, with net sales growing at a mere 1.19% annually and profits plummeting by 63.8%. Additionally, the stock is trading at a premium compared to its peers, which may deter potential investors.
In the broader market context, while the Sensex has shown a slight decline of 0.20% over the past week, India Cements Capital Ltd's recent performance has been more favorable in the short term, with a 4.86% increase. However, this short-term gain is overshadowed by the stock's long-term underperformance, as it has generated negative returns of 30.56% over the past year, contrasting sharply with the BSE500's positive return of 1.74% during the same period. This stark difference highlights the stock's struggles in maintaining investor confidence and achieving sustainable growth, further contributing to its current downward price movement.