Why is India Cem. Cap. falling/rising?

As of 14-Jul, India Cements Capital Ltd is experiencing a decline in its stock price, currently at 17.52, reflecting a decrease of 0.44 or 2.45%. The stock has underperformed its sector by 2.53% today and has been on a consecutive downward trend for the last two days, with a total decline of 3.42% during this period. Over the past week, the stock has seen a slight decrease of 1.02%, while it has shown a more significant increase of 14.81% over the past month. However, the company is facing challenges, including operating losses and a weak long-term fundamental strength, with net sales growing at a mere annual rate of 1.19% and a significant drop in profits by 63.8% over the past year. The stock is also trading at a premium compared to its peers, which may contribute to its current valuation concerns.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has seen a decline of 1.42% over the past week but has generated a positive return of 5.27% year-to-date. While the stock has outperformed the benchmark over a three-year period with a return of 91.68%, its one-year performance has been notably poor, with a decline of 20.97% compared to the market's modest gain of 0.26%. This underperformance, coupled with falling investor participation and liquidity issues, suggests that the stock is struggling to attract investor confidence in the current market environment.