Why is India Cem. Cap. falling/rising?

As of 11-Aug, India Cements Capital Ltd is currently priced at 17.40, reflecting an increase of 0.51, or 3.02%. The stock has been gaining momentum, having outperformed its sector by 2.33% today and achieving a consecutive gain over the last three days with a total return of 9.16%. Additionally, it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive short-term momentum. However, despite this recent uptick, the company faces significant challenges, including a weak long-term fundamental strength characterized by a low return on equity (ROE) of 3.51% and a decline in profits by 63.8% over the past year. Furthermore, a reduction in promoter confidence, with a 24.79% decrease in their stake, raises concerns about the company's future prospects.
In the broader market context, India Cements Capital Ltd has shown a strong short-term performance, with a 1-week return of 8.55%, contrasting sharply with the Sensex, which has declined by 0.51% during the same period. However, the stock has underperformed over the longer term, with a year-to-date return of -6.90% compared to the Sensex's positive return of 3.15%. This disparity highlights the stock's volatility and the challenges it faces in regaining investor confidence, especially given its significant underperformance over the past year.