Why is India Cements falling/rising?

As of 27-Jun, India Cements Ltd is experiencing a price increase, currently at 344.80, reflecting a rise of 9.8 or 2.93%. The stock has shown strong performance recently, gaining 10.16% over the last three days and outperforming its sector by 1.26% today. It has also outperformed the benchmark Sensex over the past week with a return of 13.35% compared to the Sensex's 2.00%. Additionally, the promoters have increased their stake in the company by 26%, indicating a high level of confidence in its future prospects. However, the company is facing challenges such as operating losses and a weak ability to service its debt, which may contribute to concerns about its long-term stability.
In the broader market context, while India Cements has shown impressive short-term gains, its year-to-date performance is down 8.41%, contrasting with the Sensex's positive return of 7.58% in the same period. Despite the recent upward movement, the stock's long-term fundamentals remain weak, as indicated by a negative EBIT to interest ratio and declining profitability. This juxtaposition of short-term gains against long-term challenges highlights the complexities of the stock's current performance within the broader market landscape.