Why is India Cements falling/rising?

As of 02-Jul, India Cements Ltd is experiencing a price increase, currently at 347.70, reflecting a change of 1.55 (0.45%) upward. The stock has been on a positive trajectory, gaining for the last six consecutive days and achieving a total return of 11.09% during this period. Despite this recent uptick, the stock has underperformed its sector by 0.93% today. Over the past week, India Cements has outperformed the Sensex with a return of 4.93% compared to the benchmark's 0.79%. Additionally, the company has seen a significant increase in promoter confidence, with a 26% rise in their stake, indicating strong belief in the company's future prospects. However, the company faces challenges, including operating losses and a negative EBITDA, which contribute to its weak long-term fundamental strength.
In the broader market context, while India Cements has shown strong performance in the short term, outperforming the Sensex over the past week and month, it has a year-to-date return of -7.64%, contrasting with the Sensex's positive 6.75%. This disparity highlights the stock's volatility and the impact of its underlying financial issues, such as a poor EBIT to interest ratio and declining profitability. The falling investor participation, evidenced by a 68.99% drop in delivery volume, suggests caution among investors despite the recent gains. Overall, while the stock is rising in the short term, its long-term outlook remains uncertain due to fundamental weaknesses.